Thursday, December 10, 2009

The Network Parents Can Trust!

Since all of my reviews so far have been qubo shows, I think it's fair to say that it would be my favorite network, if I had it. I have to pay extra to have it and while it's worth it, I just don't have the money right now. Maybe soon!! For now I have to settle for the shows they air on ION and NBC. To quote their brochure, "qubo believes in sharing stories that have a heart and a message. Our engaging quality shows demonstrate friendship, honesty, politeness and team work, while advocating the fun of reading and the benefits of keeping bodies healthy." All reasons to love qubo!! They promote positive, traditional family values, reading, and healthy eating. All in all a well rounded, viewing experience. I know that if I turn on qubo shows I can feel comfortable in letting my son watch without me having to monitor commercials. qubo has strict guidelines when it comes to advertising on their network. "Partial list of qubo nutritional values: Meats, poultry and seafood. Advertising of processed meats, such as hot dogs, is not acceptable; unprocessed meats, poultry or seafood without added oil or sugar, such as canned tuna in spring water) is acceptable. Juice beverages. Consumption should be limited to no more than one small serving of no more than 6 ounces per day and this should be indicated in the advertisement." From qubo's Healthy Living Initiatves press release: "To create these nutritional guidelines, qubo enlisted the help of nationally renowned author and expert on childhood obesity, Goutham Rao, MD, clinical director of the Weight Management and WellnessCenter at Children's Hospital of Pittsburgh of UPMC. The guidelines list acceptable nutritional intake limits for meals and snacks broken down by calories, grams of fat, as well as saturated and trans fat, sugar, protein, fiber and sodium. Concerned with the growing trend towards childhood obesity, qubo called for these guidelines to guide on-air and online advertising decisions and to ensure parents that qubo provides a safe environment for children with positive messages about healthy living." qubo is a member of the Ad Council's Coalition on Healthy Children. Kids do listen and remember what they hear on television! My son tells me,  "There's smart and there's Kmart smart." Let's hear our kids talk nutrition!! qubo airs Ad Council Public Service announcements featuring Olympic athletes and your kids favorite qubo "stars" on NBC and ION. I've heard Jane of Jane and the Dragon talk about fast food. She's talking about fruit which is quick to prepare and easy to take "on the fly". For more on qubo's nutritional values, please contact qubo at askqubo@qubo.com.

Disclaimer: I was not paid by qubo for my opinion! I was provided with screeners and literature to view with the purpose of giving my honest opinion.